Lifecycle Marketing Manager

About the role

AfterShip is seeking a Lifecycle Marketing Manager to scale our email and lifecycle programs across the B2B customer journey. You will work within the Product team to build and execute campaigns while collaborating with stakeholders across Product Marketing, Research, and Partnerships.

Key facts

What you'll do

• Design and launch automated email journeys, triggered campaigns, and in-app programs.
• Develop audience segments using behavioral and firmographic data.
• Run A/B and multivariate tests to optimize campaign performance.
• Manage in-app marketing elements like modals, banners, and tooltips alongside the Product Growth team.
• Write email copy and manage the campaign calendar.
• Monitor KPIs including conversion, open rates, CTR, revenue attribution, and pipeline influence.
• Create dashboards in Google Analytics and Tableau.
• Maintain list health and ensure compliance with GDPR, CASL, and CAN-SPAM.
• Document workflows and establish new processes for the lifecycle function.

Requirements

• 3-5 years of experience in CRM, email, or lifecycle marketing, preferably in B2B SaaS.
• Bachelor degree in Business, Communications, Marketing, or a related field.
• Hands-on experience managing full-funnel email programs from start to finish.
• Proficiency with marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, or Braze.
• Strong analytical skills with the ability to interpret data and pull reports.
• Ability to work across time zones, including Asia and Europe, which may require 1-2 sessions per week outside of standard hours.
• Experience with A/B testing and hypothesis-driven optimization.
• Familiarity with AI tools like Claude or ChatGPT for workflow automation and copy drafting.
• Ability to thrive in an ambiguous environment where processes are still being defined.

Skills & tools

• HubSpot or similar marketing automation platforms
• Tableau
• Google Analytics
• AI tools (ChatGPT, Claude)
• Email compliance (GDPR, CASL, CAN-SPAM)

Practical notes

• Benefits include healthcare coverage from day one, retirement plans with company match, unlimited PTO, and annual learning/wellness stipends.
• The hiring process uses AI for resume screening and interview notes, though final decisions are human-led.
• We are an equal opportunity employer and provide accommodations upon request.