Adam Wong

Key Responsibilities:

• Strategic Leadership: Developed and led comprehensive marketing strategies for Bedrock's multi-asset liquid restaking protocol and RockX's institutional-grade staking services, driving brand recognition and user acquisition across blockchain ecosystems.
• Team Management: Managed a team of six, coordinating separate objectives and initiatives tailored to each company's unique goals in liquid restaking, validator nodes, white-label validators and staking solutions.
• Events & Partnerships: Directed high-impact events and partnerships to strengthen Bedrock's and RockX's ecosystem presence, including strategic collaborations with partners such as Babylon, Eigenlayer, Arbitrum, Optimism, & more to increase brand engagement and reach.
• KOL Management & Strategy: Oversaw KOL (Key Opinion Leader) management, building influencer relationships and executing KOL campaigns that amplified Bedrock's and RockX's market positioning and drove organic user engagement.
• SEO, Paid Media, & PR: Enhanced visibility through targeted SEO, high-performing paid media placements, and PR initiatives, ensuring sustained brand presence and media coverage in top crypto and tech publications.
• Marketing Campaign Execution: Spearheaded integrated campaigns on many different ecosystems to drive growth to Bedrock's liquid restaking, including Bedrock's Token Generation Event (TGE), creating robust community engagement and market readiness for the upcoming token.
• Data-Driven Marketing: Led market research and analytics to optimize acquisition strategies, refine customer segmentation, and monitor competitive positioning.
• Content & Social Media Strategy: Directed content strategy, PR, and social media across platforms, cultivating thought leadership and amplifying RockX's $2.5 billion AUM and Bedrock's restaking of over $330 million in assets.
• Point System: Spearheaded the design and implementation of Bedrock Diamonds, a user-centric point system directly increasing engagement and user acquisition by offering rewards that resonate with our target audience.
• Public Speaking and Representation: I regularly represent Bedrock at major blockchain and crypto conferences, where I present our protocol, participate in panel discussions, and engage with industry leaders to highlight our unique value proposition.
• Community Engagement: I host and participate in AMA sessions on platforms like X and Telegram to answer questions directly from our community. This builds transparency and fosters a strong, loyal user base by providing a direct line of communication.
• Media and Analyst Relations: I act as the key liaison for media inquiries and analyst briefings, ensuring our brand narrative is consistent and our achievements, such as our over $700 million in restaked assets, are effectively communicated to a global audience.
• Thought Leadership: I contribute to thought leadership initiatives by sharing insights on market trends in liquid restaking and DeFi, positioning Bedrock as an innovative and knowledgeable leader in the space.

Key Responsibilities:

• As the Channel Marketing Strategist at RockX, I specialize in promoting bedrock, introducing liquid restaking (a new concept) to the masses via curated strategies.
• My role is pivotal in forging connections with influential Key Opinion Leaders (KOLs), ensuring that our collaborations effectively highlight bedrock's unique features in the liquid restaking, focusing on mind share.
• I lead the development and execution of targeted marketing campaigns, focused on amplifying bedrock's presence and increasing our Total Value Locked (TVL) in the liquid staking space. These initiatives are crafted to be impactful and resonate with our audience, leveraging cutting-edge strategies like incentive programs and airdrops.
• A key component of my strategy involves managing the bedrock ambassador program. This program not only extends our reach but also strengthens our community ties, crucial for growth in the competitive DeFi landscape.
• I also keep a close eye on market trends and competitor activities, ensuring bedrock remains at the forefront of innovation in liquid restaking.
• My approach is a blend of strategic planning and creative marketing, all geared towards solidifying bedrock's position as a leading name in liquid restaking.

As the Operations Manager, I was instrumental in leading the operations and community initiatives for StaFi Protocol, a decentralized staking and liquidity protocol. My work was focused on building a fair and decentralized financial system within the DeFi space. My key responsibilities included:

• Operational Leadership: I managed the day-to-day operations of the protocol, ensuring smooth and efficient functioning of all systems and processes.
• DAO Management: I was responsible for managing the StaFi DAO (Decentralized Autonomous Organization), facilitating governance decisions and ensuring community participation.
• Strategic Partnerships: I conceived and implemented key partnership integrations that expanded the protocol's ecosystem and enhanced its utility within the DeFi landscape.

As the Community Lead, I was responsible for cultivating a robust community presence for StaFi Protocol. My role was vital in supporting the brand's growth and engagement through strategic public relations and a strong focus on customer experience. My key responsibilities included:

• Community Cultivation: I actively built and managed the community, fostering a strong and engaged user base through various communication channels.
• Public Relations: I managed all public relations efforts, serving as a key point of contact for the community and ensuring a positive brand image.
• Customer Experience: I handled customer experience, addressing user inquiries and feedback to improve the overall protocol experience and build trust.

As the Founder of Bolt Creatives, I established and grew a graphic design agency in the USA. The agency is recognized for its ability to create innovative design solutions that not only meet but surpass client expectations. My responsibilities include:

• Entrepreneurial Leadership: I built the agency from the ground up, handling everything from business strategy and client acquisition to project execution and financial management.
• Creative Direction: I am responsible for guiding the creative process to ensure every project effectively tells a compelling brand story for our clients.
• Client Relations: I manage key client relationships, ensuring a deep understanding of their needs to deliver tailored design solutions that drive their success.
• Operational Management: I oversee all day-to-day operations, ensuring projects are completed on time, within budget, and to the highest quality standards.

As the Managing Director and Co-Founder, I have directed the strategic and creative operations of this design firm since its inception. My primary focus is on delivering high-quality, effective design solutions that significantly enhance our clients' market presence in Malaysia. Key responsibilities include:

• Strategic Leadership: I oversee the firm's strategic direction, ensuring our creative solutions align with our clients' business objectives and market positioning.
• Creative Oversight: I provide creative direction on all major projects, maintaining a high standard of design excellence that consistently meets and exceeds client expectations.
• Business Development: I lead business development efforts, building and maintaining strong relationships with clients to secure new projects and foster long-term partnerships. Team Management: I manage the creative and operational teams, fostering a collaborative environment that drives innovation and efficiency in project delivery