Senior Product Manager, Family

About the role

This role focuses on guiding families through their journey with Acorns' investment products, from initial awareness to establishing lasting financial habits. You will define the strategic direction for this experience and present key initiatives to leadership for alignment. The goal is to shape a holistic vision for parents, teens, and children, making wealth building and investing feel natural from a young age.

Key facts

What you'll do

• Define the strategy and product roadmap for how families engage with Acorns, from their first interaction to becoming long-term users.
• Lead the development of the new customer onboarding process, aiming to convert visitors into subscribers through a combination of significant initiatives and incremental improvements in registration, pricing, product activation, and billing.
• Conduct rapid testing and A/B experiments to enhance conversion rates, remove obstacles, and increase subscriber numbers.
• Develop entirely new consumer experiences from the ground up, creating features that introduce millions of children to investing before they reach adulthood.
• Utilize customer insights, research findings, and behavioral data to make informed product decisions with empathy and accuracy.
• Collaborate with Growth Marketing to synchronize growth strategies, customer segmentation, campaign targeting, and shared key performance indicators.
• Work with the Finance department to model business outcomes, estimate market potential, and track progress against company objectives.
• Partner with the Analytics team to identify growth opportunities, design experiments, and interpret results.
• Foster strong working relationships with engineering, design, legal, compliance, and marketing teams to ensure projects move from concept to launch efficiently and with accountability.

Requirements

• A minimum of 8 years of experience in product management, with a proven history of building successful consumer products.
• Demonstrated expertise in funnel optimization, A/B testing, and growth experimentation.
• Experience in bringing new product features from initial concept through to market launch.
• A deep understanding of customer needs and experience applying principles of behavioral economics or psychology in product development.
• A track record of creating products that foster engagement, habit formation, or long-term customer loyalty.
• Strong leadership and communication abilities for cross-functional collaboration.
• A mindset focused on behavior change, comfortable navigating ambiguity to foster innovation.
• A strong alignment with the company's mission, viewing your work as impactful for families' futures.
• Fintech experience is not a prerequisite; preference is given to candidates with a background in building exceptional consumer products over those solely focused on financial products.

Nice to have

• Familiarity with AI tools to enhance personal workflow efficiency, and experience designing or launching AI-powered customer features.

Skills & tools

• Product Management
• Consumer Product Development
• Funnel Optimization
• A/B Testing
• Growth Experimentation
• Behavioral Economics
• Behavioral Psychology
• Cross-functional Leadership
• Communication

Practical notes

• This is a remote position with optional access to office space in Irvine, CA.
• Acorns participates in E-Verify to confirm employment eligibility.
• Total compensation may include base salary, equity grants, and discretionary cash bonuses.
• Benefits include medical, financial, and other offerings, 401(k) matching, paid time off, and employee contributions to Acorns accounts.
• Professional development opportunities are available through training programs and career development initiatives.