Commercial Growth & Go-to-Market leader with 19 years of leadership experience building and scaling revenue organizations across SaaS, Technology, Consumer Electronics and Retail. Proven track record of partnering with founders and leadership teams to drive business growth, establish predictable GTM engines and build high-performing commercial organizations.
Currently leading the commercial function at Source Bae, contributing to ₹24 Cr+ annual billings while playing a key role in delivering 500% business growth through commercial transformation, outbound sales excellence and operational discipline. Experienced in leading cross-functional teams, developing future leaders and creating scalable sales systems that consistently improve revenue performance.
Previously managed ₹30 Cr+ annual marketing budgets, supported ₹1,000 Cr+ secondary sales, led organizations comprising 35 direct and 1,000+ indirect professionals, and built commercial capabilities across India, USA and UK markets. Recognized for combining strategic thinking with disciplined execution, remaining calm under pressure and consistently turning ambitious business objectives into measurable commercial outcomes.
SHETHINK PRIVATE LIMITED (SOURCEBAE)
Lead the commercial organization responsible for revenue growth, outbound sales, enterprise acquisition and revenue operations while partnering directly with the Founder to build a scalable and predictable Go-to-Market engine serving customers across India, USA and UK.
Key Contributions & Business Impact
SUPERSOURCING
Led enterprise business development and commercial growth initiatives for a technology talent platform serving global customers.
STANZA LIVING
Owned market growth initiatives focused on improving occupancy, revenue performance and customer experience during a period of business transformation.
WEYU COLIVING
Supported organizational expansion through business development, strategic partnerships and market growth initiatives.
V & RANE BROS.
Led business development and commercial operations, strengthening customer relationships, driving market expansion and improving overall business performance.
LG ELECTRONICS INDIA PVT. LTD.
Promoted from Branch Marketing Manager to Regional Marketing Manager within just 11 months, reflecting consistently high performance and leadership capability. Led regional marketing strategy, retail execution and commercial operations across Andhra Pradesh and Telangana.
Key Contributions & Business Impact
LIFESTYLE INTERNATIONAL PVT. LTD.
Led a 40-member operations team, managing retail operations, customer experience and commercial performance within a premium retail environment.
FUTURE GROUP
Started professional career managing large-format retail operations within one of India's leading organized retail organizations.
Master of Business Administration (Marketing)
Affiliated to Devi Ahilya Vishwavidyalaya (DAVV), Indore