Creative Principal

About the role

Abnormal AI is on the lookout for a Creative Principal to become an integral part of its in-house Creative Services team. This pivotal role will focus on shaping the company's global visual identity, ensuring that the brand stands out in the competitive business-to-business landscape. The Creative Principal will be responsible for crafting and enhancing a distinctive brand presence that resonates with audiences and reflects the innovative spirit of Abnormal AI.

Key facts

What you'll do

• Elevate the visual standards of Abnormal AI's brand across various platforms, including websites, product marketing, social media channels, and event materials.
• Collaborate closely with marketing, content, and web teams to transform unified and impactful creative concepts into reality.
• Offer constructive feedback on creative projects to refine ideas and enhance execution for campaigns, product launches, social media initiatives, and motion graphics.
• Create adaptable design systems and toolkits that ensure clarity and consistency as the brand continues to grow globally.
• Provide strong direction and expertise in web design to enhance digital platforms and campaigns.
• Incorporate AI tools into the creative workflow to accelerate idea generation, streamline production processes, and elevate overall creative output.
• Champion brand consistency and enhancement, ensuring that all creative materials effectively communicate the unique narrative of Abnormal AI.
• Challenge conventional perceptions of what a business-to-business AI brand can embody in terms of aesthetics and user experience.

Requirements

• A minimum of 6 to 8 years of design experience, encompassing both in-house and agency environments.
• A portfolio that highlights exceptional, strategic, and original branding work across digital, experiential, and integrated campaigns, showcasing strong web design capabilities.
• Proven track record in developing or establishing a scalable visual identity system.
• Versatile creative abilities, adept at managing a diverse array of asset types and seamlessly transitioning between campaign, digital, brand, and web projects.
• In-depth understanding of web-forward creative direction, supported by a portfolio that demonstrates this expertise.
• Active engagement with AI tools for ideation, production, and workflow optimization, with a clear understanding of AI-native creative processes.
• Proficiency in typography, color theory, composition, motion graphics, and visual storytelling techniques.
• Expertise in using Adobe Creative Suite, Figma, and similar design software.
• Ability to distill complex technical or abstract product information into compelling visual narratives.
• Experience with production processes related to video or experiential design.
• Strong communication and collaboration skills, comfortable presenting ideas to executives and mentoring junior creatives.
• A collaborative mindset and a humble approach, thriving in a high-trust, ego-free creative environment.

Nice to have

• Experience working with brands in the AI, cybersecurity, or other highly technical industries.
• Skills in motion design or experience collaborating with animation teams.
• Familiarity with product design systems and user interface/user experience environments.

Skills & tools

• Proficient in Adobe Creative Suite
• Skilled in Figma
• Familiar with AI tools for enhancing creative workflows

Practical notes

• The base salary for this position ranges from $149,200 to $214,500 USD.
• This role may also qualify for bonus or incentive compensation, equity options, and a comprehensive benefits package.
• Abnormal AI employs AI-assisted tools during the recruitment process to help prepare for interviews by analyzing resume content and role requirements. These tools suggest relevant interview questions and discussion areas but do not make hiring decisions or automatically screen candidates. All decisions regarding candidacy are made by human evaluators.
• Abnormal AI is committed to being an equal opportunity employer.
• All official communication regarding recruitment will originate from an @abnormal.ai email address.
• The company conducts video interviews and verifies applicant identities throughout the hiring process. Pre-employment checks will be performed for candidates who successfully progress.
• Abnormal AI prioritizes the privacy of applicants and is dedicated to safeguarding their personal information.