Abishek M
MBA graduate in Marketing with hands-on experience in digital outreach, social media campaign support, market research, and lead generation. Skilled in planning and executing multi-channel outreach campaigns and analysing audience engagement.
Seeking a full-time role in Marketing or Business Development where analytical thinking and strong communication skills contribute to brand growth and customer acquisition.
Experience
Marketing & Business Development Intern
Orvionar Tech Pvt. Ltd.
Bengaluru
Assisted in planning and executing multi-channel outreach campaigns across social media, Email, SMS, and phone to promote products to college students and graduates. Supported social media campaign activities and monitored engagement metrics across platforms.
Conducted market research and collected primary data from 35 respondents to evaluate campaign effectiveness. Handled direct client communication to explain offerings, address queries, and maintain follow-up for lead conversion.
Education
Annamalai University
Master of Business Administration (MBA)
CGPA: 7.8 / 10
A.C. College (Autonomous)
Bachelor of Business Administration (BBA)
CGPA: 7.7 / 7
Skills
Social Media MarketingMulti-Channel Campaign OutreachSMS MarketingFollow-up ManagementMS ExcelChi-Square
KEY PROJECT
Social Media Campaign Performance & Engagement Optimization
MBA Final-Year Project, Annamalai University
Conducted primary research with 35 respondents to study social media campaign effectiveness for Orvionar Tech across Instagram, YouTube, Facebook, and Twitter. Applied chi-square tests and Pearson correlation analysis to identify relationships between content type, posting frequency, and audience engagement.
Presented findings and recommendations on content strategy and platform-specific targeting.
INTERESTS & ACTIVITIES
Fitness & Strength Training
Maintains a disciplined fitness routine reflecting personal goal-setting and self-motivation.