Abhisar Garg

Heading business verticals for $8Bn public listed E-com giant backed by marquee VCs SoftBank, Meta, Elevation, Peak XV, Prosus, Tiger Global
Business and P&L Ownership
§ Leading international expansion: Launching commercial pilot roll-out for expanding presence in Middle East (GCC) with regional e-com partner
§ Building new use-cases: Conducting market research with user-first lens for launching new whitespace category launches (Pharma, Rural)
§ Headed Women Apparel & Kids: 55% platform NMV-contribution to platform, heading org-size of 30+

• Added +60% YoY category NMV growth by turning around user retention YoY trend to positive by exposing structural input/output issues ú Improved category retention via +18% Net-Quality Detraction (NQD) with Gen-AI model-based to mine detractor portfolio reviews ú Delivered 15% YoY selection growth by leveraging LLM based clustering of under-served supply gaps across Category x Geo x Price Product Management § Seasonal discovery: Improved Homepage-nav engagement by ~7% by identifying search-led seasonal demand clusters via LLM-grouping § User embeddings: Identified top 3 user-embeddings for cohort-personalization across discovery/ranking systems for improving feed relevance § Plus size: Drove +20% conversion for plus-size personas by transforming seller merchandizing with AI-generative plus-size models Corporate Development § Successfully delivered IPO-critical CM2 improvement of 3% by cutting 50% BD cost through deployment of Agentic-AI based automations § Assisted with roadshows and investor pitches while taking the company successfully to Initial Public Offering (IPO) listing in Dec 2025 Leadership & People Management § Successfully coached & mentored 3 direct-reports with diverse years-of-experience to fast-tracked promotion, beating org-median by 30%

Led multiples recharge/bill payment categories and products – Business strategy and Product, P&L, BD, compliance and vendor management
Key Achievements
§ Get-Fit Award (Twice, top 2/500+): Twice awarded by L10 VP twice (July’23, Apr’25) for delivering $5M+ profitability on revenue workstreams
§ Fast-tracked promotion: Promoted to L6 Senior Category Manager within 21 months; 30% faster than company benchmark for the role
§ Top-tier TT Rating (Top 5%, Mar’24): Consistently rated in top 5% for expanding scope of work and delivering beyond expectations
Category Management
§ Subscriptions (Category & Product manager: powering third-party OTT, music, reading, gaming and software subscriptions on Amazon)

• Added $6M+ net revenue by expanding selection, improving product, partnering with brands for GTM and negotiating higher margins ú $2M+ topline impact by leading product launch and GTM for 10+ subscription brands across gaming, OTT, dating and software domain ú 300+ bps in contribution margin for category P&L by negotiating over 1500 bps incremental commercial from existing brands
• Vendor-Funding: Secured $1.2M in funding by executing Joint Business Plans with torso-brands, funded 8 tech headcounts for the Pay org § FASTag (powering issuances & online recharges for a transit ecosystem with 75M RFID-linked smart cards enabling $600Bn in e-toll collections)
• Amazon Pay ICICI FASTag: Launched and scaled co-branded FASTag to 300K issuances, led GTM, setup inventory and delivery pipeline
• Fastag recharges: Drove 0.5M MAU by launching recharge category, partnered with private players for onsite/offsite GTM ú Improved retention by +1200bps reminders by launching reminders via parsing of customer SMS sent by Fastag banks with balances § DTH Recharges (powering online recharges for an industry with 70M set-top box powered TV connections generating a $2.5Bn topline)
• Laid the roadmap for adding 1M+ Monthly Active Users (MAU) by running market-leading campaigns in partnership with top 5 DTH billers ú Successfully executed campaigns for top-TRP events (Cricket World Cup, IPL) with free TV ads and SMS, and paid SEM, XCM campaigns § Digital Gold: (powering $12M monthly Digital Gold purchases as investments and savings on Pay)
• Established business share entitlement for user growth on Amazon.in, worked on launching new product verticals on Daily/Gullak savings Product Management § Seasonal discovery: Improved Homepage-nav engagement by ~7% by identifying search-led seasonal demand clusters via LLM-grouping § User embeddings: Identified top 3 user-embeddings for cohort-personalization across discovery/ranking systems for improving feed relevance § Plus size: Drove +20% conversion for plus-size personas by transforming seller merchandizing with AI-generative plus-size models Product Management § Authored & presented to VPs (CEO, CFO & CMO) the Long-Range Forecast (LRF) strategy of Subscriptions product vision for next 3 years
• Authored PR-FAQ (Product Requirements Doc) for proposed new experience, designed end-to-end Figma mocks
• Wrote Product Review Document (PRD) and working with software development/engineering teams to build end-to-end experience § Presented to VP (CEO) the Business Requirement Document (BRD) and Press-release FAQ (PRFAQ) for Bill Payments 2.0 launch
• Successfully pitched A.in wide currency-loyalty program (Diamonds) for higher transaction depth per customer (+820bps retention) Program Management § Ad-revenue (AMS): (Single-Threaded-Owner for overall Ad-revenue charter for Amazon Pay)
• Worked with Central Ads, co-owned BRD and worked with tech & BD teams to enable 2 new supply slots on high-traffic Amazon Pay pages
• Added +56bps CTR by initiating ML-optimized data targeting protocols for better targeting across top Advertiser use-cases (Banks/Fintechs) § Go-To-Market (leading monthly promotions/rewards program across 15+ categories on Pay, 70% of overall business budgets)
• Defined strategy and led operationalization of high-sensitivity BAU and sale-period offers worth $3.5M for entire Recharges/Bills vertical ú Secured $1.5M rewards funding from top 6 Banks for instant-discount offers by negotiating marketing visibility across A.in and Pay ú Curated 50+ monthly cashback/coupon rewards across recharge and utilities use-cases and delivered >5% Net Redemption Rate (NRR)

Helping clients overachieve business goals by enhancing GTM, product and pricing through digital customer and marketing strategy
Key Achievements
§ Live The Dot (top 5%): Awarded by Director for exhibiting external and internal collaboration and client centricity/management skills
§ Business Development: Handpicked by Partner to prepare 3 client proposals – 1 competitive strategy, 2 operational due diligence
Go-To-Market (GTM) and Growth strategy for Indian consumer durables client
§ GTM-led Expansion strategy

• Attained $8M sales uplift (10%) by identifying high-potential market share whitespaces for General Trade (GT) channel expansion ú Devised & institutionalized pipeline for distributor appointment: Recce, customer segmentation, quality evaluation and scoring
• Created Value Proposition for channel partners: Formalized structured secondary pitch using Persuasive Selling Format framework by P&G ú Penned multiple content-based scripts depending on market and partner fit; deployed on Sales executives’ iPads for ready reference
• Recovered $1M in lost sales by identifying top candidates for distributor replacement through long-tail laggards and churn analysis
• Projected 20% churn reduction by refining Partner-exit process: Devised exit form to collect distributor feedback on top 13 parameters § Growth-led Extraction strategy
• Grew topline by $2M by targeted Long-Arm Salesmen (LAS) deployment; devised standard commercial policy for LAS-request approval ú Digital transformation of LAS pipeline on Salesforce (raising requirement, approval, hiring and onboarding) for 16% TAT reduction
• Captured 3% revenue growth via Range selling measures to improve upselling/cross-selling across product categories and price bands
• Achieved $750K sales uplift by adding 1500+ new billing counters: Devised a targeted secondary scheme across 32 branch-cities
• Deployed 5 key value proposition collaterals across 5000+ outlets for BTL activation: Worked with Branding in developing soft + hard docs ú Performed external competitor benchmarking to highlight strengths on top 5 parameters; worked with legal on masking guidelines § Project Management Office (PMO)
• Streamlined implementation for 5 branches (Metros + Bangalore); created Power BI dashboards for target v/s achievement tracking
• Implemented IPL-based leaderboard scoring and incentive mechanism to accelerate achievement via positive competition among branches

Working with global clients on EBITDA growth through strategic advisory and implementation of performance improvement measures
§ EY Parthenon | Cost reduction for a multinational BPM and IT services client (across offices in India and Philippines)

• Recommended $200K+ in cost savings (8%) and identified office-closure candidates by benchmarking seat and facility space utilization
• Utilized 5% additional floor space by implementing an optimal work-from-home split for BPO and IT employees to optimize floor occupancy Suggested $150K+ additional savings by proposing rental contract renegotiations and moving 30% tier-1 city offices to tier-2 locations

Client-facing support to CPG and Retail clients across US and Europe on sales growth through portfolio and category optimization
Key Achievements
§ Fast-track promotion (22 months vs. 40-month average); won “Marketing and Sales Hero” award for outstanding client impact (Top 4/110)
§ Subject-matter expert: Owned practice data workstream in 3 Fortune 500 client engagements; single point of contact for the global teams
Key Workstreams
§ Portfolio Optimization: $10M+ top-line increase by optimizing Pharmacy, Chocolate and Beverage categories for 3 clients (US, Europe)

• Identified revenue growth of $1M by reducing cannibalization, analyzing customer loyalty scores and space metrics across all categories
• Recommended 500+ new and deprioritized 100+ items by analyzing customer switching and identifying most profitable product segments § Product Development: Led Agile migration (JIRA) for data assets & implementation of US retail giant for solution version upgrade
• Interviewed clients and created client-usable sales insights Excel model to quantify volume transfer impact by stores
• 50% TAT reduction (5 to 2.5 mins) for running category-mix simulations via A/B testing; implemented indexes and SQL query optimization § Process Improvement: Automated data pipelines using Data Lake (Python, ExaSol, GitLab, Jenkins), and solution reporting using Tableau
• Avoided potential 80% operational cost (2-week effort to 2 days) by devising Alteryx-based product coding to replace ML tool § Stakeholder Management: On-boarded client team of 12; developed content & led 5+ trainings on product methodology and usage