Staff Product Manager

About the role

6sense is building a leading B2B advertising platform powered by data and AI. We are seeking a strategic product leader to drive advertiser growth and adoption by owning key systems, partnerships, and programs. This is a critical individual contributor role focused on delivering measurable performance at scale.

Key facts

What you'll do

• Develop and manage the product strategy for our SSP integrations and programmatic distribution partnerships, focusing on audience activation and segment synchronization.
• Create the product foundation for our agency go-to-market, including essential workflow, reporting, and campaign management features.
• Act as the primary product subject matter expert for Sales, Customer Success, and Solutions Engineering teams, providing enablement materials.
• Define the measurement and attribution framework for 6sense Advertising, incorporating tracking, verification, and reporting standards.
• Identify opportunities to integrate AI capabilities into the advertiser experience, from audience optimization to performance anomaly detection.
• Contribute to the long-term vision for advertising products and mentor junior product managers.

Requirements

• 8-10+ years of experience in Product Management, with at least 4 years specifically in advertising technology, programmatic media, or B2B demand generation platforms.
• Deep expertise in programmatic advertising, including DSP/SSP dynamics, identity resolution, and audience syndication, with a proven record of driving revenue.
• Experience in building enablement programs, leading product launches, and partnering with Sales and Customer Success in a B2B context.
• Strong understanding of attribution modeling, third-party verification, pixel infrastructure, and advertiser analytics.
• Ability to communicate data-backed strategy effectively to executive audiences and drive cross-functional alignment.

Nice to have

• Familiarity with emerging ad tech trends, such as agentic buying frameworks, contextual targeting, and AI-driven optimization.

Skills & tools

• Product Management
• Advertising Technology
• Programmatic Advertising
• Data Analysis
• AI/Machine Learning Concepts
• Go-to-Market Strategy
• Executive Communication

Practical notes

• Benefits include health insurance, life and disability insurance, 401K employer matching, paid holidays, self-care days, and paid time off.
• Stock options may be available.
• 6sense is an Equal Employment Opportunity employer.
• All official email communications will originate from the @6sense.com domain.