Partner Marketing Manager

About the role

This role is for a marketing professional who will drive measurable pipeline growth through strategic partnerships. You will develop and execute co-marketing initiatives that amplify the 6sense platform alongside our key collaborators. This is a foundational position for someone eager to shape a significant part of 6sense's expansion strategy.

Key facts

What you'll do

• Design and manage comprehensive co-marketing programs with strategic partners, overseeing everything from initial alignment and content creation to campaign execution, field deployment, and performance analysis.
• Own the generation of pipeline from partner marketing activities and provide clear, regular reporting on these contributions.
• Lead the partner presence at important industry gatherings, including the Breakthrough event, co-hosted webinars, and joint field initiatives, ensuring coordinated logistics and messaging for pipeline generation.
• Act as the primary marketing liaison for partner marketing and alliances teams at key accounts, cultivating relationships where partners actively seek collaboration.
• Establish key performance indicators for partner marketing, build the necessary reporting infrastructure, and communicate results to marketing leadership and business development stakeholders.
• Track and report on the volume and velocity of pipeline generated through co-marketing efforts and partner activations with clear attribution.
• Measure the depth of partner engagement, including co-investment, co-branded content, joint events, and partner-sourced leads.
• Assess the adoption and effectiveness of partner enablement materials through feedback and co-sell conversation rates.
• Ensure the timely and on-brief delivery of co-marketing programs, aiming to strengthen partner relationships throughout the process.

Requirements

• Possess at least 5 years of experience in B2B marketing, with a minimum of 2 years in field marketing, partner marketing, alliance marketing, or ecosystem marketing, where you were responsible for outcomes and field programs.
• Have direct experience working with external partner stakeholders, including presenting to partner leadership, negotiating agreements, and managing relationships through challenges.
• Demonstrate a clear understanding of how to measure partner marketing impact, including navigating attribution complexities.
• Be familiar with the B2B SaaS technology landscape, including the dynamics of ISV partnerships, technology integrations, and co-sell motions.
• Ability to influence without direct authority, building alignment through credibility and relationships with partner counterparts, internal sales, and product marketing.
• A revenue-focused mindset, connecting all programs to pipeline and revenue generation, and prioritizing measurable outcomes over activity volume.
• Comfort and confidence representing 6sense externally in partner conversations.
• Strong execution discipline to manage complex co-marketing initiatives efficiently and bring joint programs to completion.
• Skill in orchestrating efforts across product marketing, demand generation, content, field marketing, and business development to bring partner programs to fruition.

Nice to have

• Experience with the 6sense platform or similar revenue-generating marketing technology.

Skills & tools

• B2B Marketing
• Partner Marketing
• Field Marketing
• Alliance Marketing
• Ecosystem Marketing
• Co-marketing Program Management
• Pipeline Generation
• Performance Measurement
• Attribution Modeling
• B2B SaaS Ecosystem
• Cross-functional Collaboration

Practical notes

• Base Salary Range: $83,317.50 - $122,199.00. Actual salary may vary based on factors including but not limited to work location and experience.
• This role is eligible for a bonus program or commission plan, and potentially stock options.