Director, Product Marketing

About the role

This senior leadership position is responsible for defining and executing the market approach for 1Password's core product suite. You will lead a team of product marketers while also owning the strategic direction, messaging, and go-to-market plans for key offerings.

Key facts

What you'll do

• Guide and develop a team of product marketing managers, fostering clear thinking and effective communication.
• Develop and implement comprehensive go-to-market strategies for Enterprise Password Manager, SaaS Manager, and Device Trust.
• Craft compelling market narratives that position 1Password's core products for the AI era.
• Create practical sales enablement materials, including battlecards and technical guides, that are readily adopted by sales and solutions engineers.
• Act as the voice of the market, influencing product strategy and roadmap decisions with customer insights, competitive intelligence, and field feedback.
• Represent 1Password externally in analyst briefings, customer discussions, and thought leadership forums.

Requirements

• A minimum of 10 years in B2B SaaS product marketing, with significant experience in identity security, credential management, or access governance.
• Demonstrated experience marketing AI-adjacent or AI-native security solutions.
• Understanding of how identity security needs to adapt to support developers and AI builders.
• Ability to communicate technically complex products effectively to diverse audiences, including IT leaders, security engineers, and CISOs.
• Proven success in competitive markets, including reframing categories or displacing established players.
• A solid grasp of how AI agents are changing identity and access security needs.
• Familiarity with developer toolchains such as IDEs, GitHub Actions, and CI/CD platforms, including associated secrets management practices.
• Experience directly managing product marketing professionals for at least 3 years, with a history of developing team members.
• Strong strategic storytelling skills, capable of writing for multiple audiences without losing message clarity.
• Proven ability to shape category narratives.

Nice to have

• CISSP, Security+, or similar security certifications.
• Experience driving thought leadership in rapidly evolving technology sectors.

Skills & tools

• AI tools for efficiency and productivity.

Practical notes

• This role is open to candidates located in the United States or Canada.
• Compensation includes base salary, equity grants, and comprehensive benefits packages (health, dental, retirement plans, generous paid time off).
• Travel for in-person engagement, such as department offsites and team meetings, is expected.
• Candidates are welcome to use AI tools responsibly during the application process.