Staff Data Analyst, Marketing

About the role

1Password is seeking a senior analytical expert to partner with our Marketing department. This role will define how Marketing measures its success, influence strategic investment decisions, and build the data infrastructure supporting our AI initiatives. You will be a key member of our central analytics team, collaborating with Growth Marketing, Corporate Marketing, Revenue Operations, Finance, and Data Engineering.

Key facts

What you'll do

• Develop and implement measurement frameworks for Marketing performance, including attribution, funnel analysis, forecasting, and lifecycle tracking.
• Provide data-driven insights and strategic recommendations to Marketing leadership to inform planning and investment.
• Design and build foundational data structures and analytical standards for Marketing and the company's AI capabilities.
• Collaborate with cross-functional teams including Marketing, Finance, Revenue Operations, Product, and Data Engineering.
• Contribute to the advancement of AI-assisted analytics within the Marketing function.

Requirements

• A minimum of 7 years of experience in marketing analytics and data strategy, specifically within B2B SaaS.
• Comprehensive understanding of marketing principles, including attribution models, funnel optimization, forecasting techniques, KPI development, and customer lifecycle measurement.
• Demonstrated success in partnering with senior marketing leaders and executive stakeholders.
• Experience leading initiatives to modernize marketing measurement or attribution systems.
• Familiarity with applying statistical modeling or predictive techniques in a business context, including AI-assisted analytics.
• Advanced proficiency in SQL and experience working with large-scale analytical datasets.
• Practical experience with modern AI/BI platforms such as Hex, Omni, Claude, or Dust.
• Experience with cloud data platforms like Snowflake, Databricks, and dbt.
• Familiarity with marketing and go-to-market technology stacks, including Salesforce, Marketo, and GA4.

Nice to have

• Experience mentoring other analysts.

Skills & tools

• SQL
• Hex, Omni, Claude, Dust (or similar AI/BI tools)
• Snowflake, Databricks, dbt
• Salesforce, Marketo, GA4

Practical notes

• This is a remote position open to candidates in the United States and Canada.
• Compensation includes an equity grant and participation in incentive programs where applicable.
• Benefits include health, dental, retirement savings plans (401k in the US, RRSP in Canada), and generous paid time off.
• Employees are expected to be available for occasional in-person engagement, such as annual offsites or team meetings.
• Candidates are welcome to use AI tools responsibly during the application process.
• Applications may be screened using AI/ML technologies; opt-out options are available.
• Background checks will be conducted.