Nishit Mehrotra

Marketing consultancy advising AI infrastructure, crypto, and B2B tech platforms on GTM, token launches, and ecosystem growth. Founded in 2018; Markhit Studio established 2023.

• Advised 500+ Web2 and Web3 companies on GTM strategy, token positioning, and ecosystem growth
• Led pre-TGE and full-cycle TGE marketing strategy for major crypto projects, including Mantle and CoreDAO - owned narrative positioning, community mobilisation, investor targeting, and token launch execution, driving successful mainnet launches.
• Built token launch playbooks, community activation strategies, and multi-channel promotion frameworks for DeFi, DePIN, and AI infrastructure verticals.
• Helped clients achieve an average 300% growth in community engagement and token adoption within 6 months through a structured TGE strategy and sustained post-launch engagement.
• Supported token launches, open-source platform GTM, and crypto-native ecosystem acquisition strategies across DeFi, DePIN, and AI sectors.

Led global marketing for a category-defining decentralised GPU compute platform at the intersection of AI and Web3. Owned end-to-end GTM for token launch, major platform milestones, and ecosystem expansion, supporting $147M+ ARR.

• Architected and executed full-cycle TGE strategy and token launch GTM: led pre-TGE positioning and narrative development, designed community mobilisation campaigns, managed exchange listings, and executed post-TGE engagement. Executed Aethir Cloud Drop campaign, mobilising 875K+ participants and converting into sustained platform adoption and staking.
• Owned full marketing function for major company milestones, including mainnet launch, TGE (2024), platform rebranding during token launch, Aethir User Portal launch, New Horizons Program unveil, $100M Ecosystem Fund announcement, and POAI acquisition—coordinating cross-functional alignment with Product, BD, and Exec teams.
• Built and led a 20-person cross-functional marketing team across token promotion, community activation, content strategy, growth, PR, and social—managed budgets, performance metrics, and cross-functional alignment with Product, BD, and Enterprise teams.
• Drove token and community-led GTM, including structured launch campaigns, investor relations, and community ambassador programs, incentive design, and ecosystem partner distribution to accelerate adoption.
• Scaled community from early stage to 54K+ high-intent Discord members and 620K+ Telegram impressions through token incentives, engagement programs, and community-driven content strategy Led scaling adoption of Aethir Edge—a consumer-grade, compact cloud computing device—through targeted community campaigns, developer use-case positioning, and partner activations reaching retail and institutional audiences.
• Represented Aethir externally at investor conferences and industry events, executing co-marketing with EigenLayer and Solana (X Spaces, live broadcasts), reaching 45K+ institutional investors and operators.
• Led PR and media strategy, securing 500+ placements (40+ Tier 1, 50+ Tier 2) across crypto, AI, and finance media, positioning Aethir as market leader during the token launch and scaling phases.
• Built performance dashboards and campaign tracking systems measuring community activation, token adoption, investor acquisition, and partner-influenced ARR to ensure data-driven decision-making.
• Partnered with BD, Product, and Executive teams to align token marketing and ecosystem expansion with platform roadmap and revenue targets.

Led global developer ecosystem marketing for Polygon's core infrastructure products: zkEVM, Supernets, Polygon ID, and Avail.

• Designed and ran Polygon's Mass Adoption Program and White Glove partner program, onboarding 50,000+ dApps through structured self-serve and high-touch developer onboarding.
• Led developer-facing GTM for zkEVM, Supernets, and Polygon ID—translating complex zk infrastructure into clear developer value propositions and onboarding flows.
• Built scalable launch playbooks, positioning frameworks, and campaign-in-a-box systems for 100+ priority developer partners, generating 50M+ views.
• Owned community and social growth strategy, scaling @0xPolygon from 150K to 1.5M+ followers in under 24 months through developer AMAs, product demo series, and community Q&A programs.
• Built developer content and SEO programs, increasing platform traffic by 500%, accelerating developer onboarding, and ecosystem expansion.
• Secured 1,000+ media placements, establishing Polygon's credibility with developers, institutional, and enterprise audiences globally.
• Led and scaled marketing team from early-stage to 20+ members across content, growth, developer relations, community, and PR.
• Owned marketing budgets, performance reporting, and attribution dashboards to track developer activation, ecosystem growth, and campaign ROI.

• Led GTM for an early-stage regulated crypto exchange, scaling from 0 to 20K users in 2.5 months.
• Developed product positioning, user onboarding strategy, and multi-channel acquisition campaigns Managed a 5-person marketing team executing SEO, competitor analysis, and performance marketing across European and Asian markets.